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Jobs at ThinkGeek

Strategic Insights Analyst

Location: Fairfax, VA

Department: Marketing Analytics

Type: Full Time

Min. Experience: Experienced


We are seeking a Senior Customer Insights Analyst to lead internal consulting for customer and site analytics. This individual will provide actionable insights based on deep insights on our customers, maximize profitability, drive customer loyalty, and optimize our promotional strategy. If you get excited about solving problems using big data and catch yourself thinking about testing hypotheses in the shower, you might belong on our team. Job highlights include:

  •  E-commerce Site, Business, and Financial Analysis     
  •  Promotion Analysis
  • Marketing Acquisition Analysis 
  • Reporting (Google Analytics required, Adobe Analytics Suite optional 
  • A/B Testing  (Adobe Test and Target)
  • Site Search Performance (Adobe Search and Promote) 
  • Customer Database Segmentation
  • LTV Analysis
  • Loyalty Program (Geek Points) Analysis

This role will be located in Fairfax, VA and is not available for a remote working arrangement!


  • Translate data into actionable insights for the organization. Influence decision makers to make profitable decisions based on analysis and data.
  • Analyze the performance of promotions and pricing on the profitability of the organization
  • Extract, analyze, manipulate, and synthesize data from a variety of sources to measure and report on online behavior
  • Promote a testing culture. Implement site testing strategy related to site design, functionality enhancements, and the impact of promotions across channels.
  • Analyze the impact of email marketing strategies and make actionable recommendations for improvements to segmentation, cadence, and promotional plans
  • Collaborate with site merchandising to understand the impact of product placements, browse methods, and internal search optimization techniques on conversion and sales
  • Manage the implementation of Google Analytics and on-going support of the Adobe Suite of Products: Test & Target, Search & Promote
  • Own the analysis of lifetime value and performance tracking by customer cohort
  • Develop and distribute daily/weekly/monthly and ad hoc reports and collaborate across departments to fulfill ongoing reporting needs
  • Maintain pulse on latest trends in web measurement strategies and tactics


  • BS degree in statistics, mathematics, business, marketing, computer technology or related field
  • Required:  5 years+ professional experience in an analytically-based role in an Internet environment, preferably with e-commerce experience
  • Thorough understanding of website metrics, data analysis, behavioral analysis, and reporting tools
  • Understanding of customer profiling and segmentation
  • Must have strong knowledge of SQL and Excel
  • Tag management, Javascript, and HTML a plus
  • Experience working with multivariate testing tools such as Adobe Test & Target
  • Proven track record of delivering complete, accurate, and detailed analysis
  • Exceptional problem solving, business analysis, and quantitative skills
  • Ability to combine strategic and analytical skills with creative and visual skills
  • Excellent written, verbal, and presentation skills

ThinkGeek Perks 

Join a close-knit community of curious, passionate, enthusiastic people, obsessed with creating and sharing the most unique and fun product experiences with the world. ThinkGeek offers a competitive benefits package to all full-time employees: 

Comprehensive benefits plans
Generous Paid Time Off Policy
401(k) Plan with Company Match
Dog-friendly Office
ThinkGeek / GameStop Employee Discount

About ThinkGeek

ThinkGeek, founded in 1999, is the number one destination in the galaxy for smart products and unique gifts that appeal to the geek community. We're a lean, multi-channel retailer and product-development company manufacturing over 400 exclusive items annually, spanning most consumer products categories and 40+ licenses. We're innovative marketers with a dedicated and passionate fan-base in the millions, and we're a member of the GameStop family since 2015.

Our mission is to create a world where everyone can embrace their inner geek and connect with one another. We are obsessed with creating and sharing unique and authentic product experiences that stimulate our fans' imaginations and fuel their geek core.

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